I’m Matt Robare and I write.
Stories get our blood-pumping and guide our decision-making. Businesses need the power of narrative on their side to win over and keep customers. But most buying decisions these days are made by committees, not individuals, so stories need to be teamed with research and trust for maximum impact. As a content marketing writer and former journalist, that’s where I can step in, helping tell your story and build your trustworthiness with your customers and clients.
Based in Boston, where you can often find me in a used bookstore or watching the sailboats in the harbor or on the Charles, I combine a love of research and love for the craft to my writing and your content.